MIMA Reports on Marketing Progress of Twin Cities

MIMA has put together a report documenting the Twin Cities progress in marketing. I think this is something that every BS student should read whether they plan on working in the Twin Cities or not. The survey had 345 from both MIMA and Evantage Consulting members. Those surveyed included people on the agency side and client side. There are numerous conclusions drawn from the survey; there seems to be a move to more data-driven marketing and there is a disconnect between those who analyze the data and those who manage the team.

Please give the survey a read I promise its worth your time.